Houston Home Security Company Focuses On New Web Marketing Strategy

Safeguard Home Security Reacts To Google's Search Engine Algorithms

HOUSTON, TX (Martketwired - Nov. 18, 2013) A huge number of company websites have recently seen a decline in search engine rankings over the past year. Google has updated their search engine algorithms several times and in true Google fashion, they have impacted the SEO market incredibly. With the Panda, Penguin, and Hummingbird updates the entire approach and strategy of search engine marketing has changed. Keyword stuffed content and paid backlinks no longer help websites rank but rather hurt them.

Internet Marketing Plan for Safeguard

For Safeguard Home Security this is a heavy but necessary task to undertake. After owner John McCreary met with his long time SEO company, Directory One, they came up with the first steps to changing their internet marketing plan. Safeguard's first move was to go through the large amount of old backlinks directed at their website. Disavowing bad backlinks has been a focus of many older websites who previously paid for listings or submitted their links to low quality directories and pages.

Another step Safeguard has made to date is making sure their site and blog is as user friendly as possible. The content on the blog needs to be relevant and interesting along with overall structure of the site being accessible and easily navigated. Moving forward Safeguard Home Security will focus on only getting high quality links to their website, maintaining interesting and relevant content, and keeping their website user friendly.

About Safeguard Home Security

Safeguard is Houston's local home security system company that has been keeping our customer's communities safe for over thirty years. Safeguard supplies security systems for both burglary and fire safety issues and has a variety of security services and products. Safeguard will help you through the entire process choosing the right security system, alarm installation, and monitoring your home 24/7. Safeguard employs seasoned professionals who will fully train customers on how to use their system. Safeguard Home Security in Houston offers high quality service at a competitive price and a quick turnaround time on alarm set-up and activation. Our belief is that everyone should be protected with a home security system; the world is unpredictable and with Safeguard, it's a small price to pay to stay safe.